Social Curation Commerce

Sellrd is a web service that allows users become online retailers (sellers), and curate products provided by vendors of Sellrd. Sellers can start an online store just by selecting and curating products without any risk of holding stocks or spending money to build a commerce website.




  • Translated ideas to actual web service
  • Designed sophisticated database structure and interface reflecting complicated business logic
  • Developed full-featured web service including payment gateway with Ruby on Rails

Technology Stack

  • Twitter Bootstrap / jQuery
  • Ruby on Rails
  • PostgreSQL
  • Docker (partial) / Dokku
  • Digital Ocean

Ruby Gems Used

  • Authentication - sorcery
  • Admin Interface - activeadmin
  • File Attachment - carrierwave
  • Analytics - mixpanel